Open-source foresight project on future media

2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

Explore Scenarios for 2020

The four worlds at the corners of this matrix reflect contemporary hopes and anxieties within our media economy, articulating tensions between top-down and bottom-up, uncertain future of major media institutions like the CBC, and the role of big-name telcos in media infrastructure and distribution.


Review Research Findings

To inform our scenarios, 2020 Media Futures commissioned Nordicity and Gabe Sawhney to develop a Delphi Survey of Critical Uncertainties in the book, magazine, music, film, TV, interactive, convergent, and transmedia industries.


Watch Industry Interviews

“In all four scenarios, you have a combination of social, economic and commercial drivers, and there’s also a layer of public policy that’s interwoven. As we go forward into the new economy, towards 2020 ... it’s about the interplay between all of those.” –Robert Hayashi, ACP/eBound Canada