Open-source foresight project on future media

2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

Explore Scenarios for 2020

Wedia is a media environment of rapid, disruptive, and socially-driven change in which remix is both rampant and legal. Many large institutions have dissolved; solo producers do their own distribution. Technology is powerful, cheap and ubiquitous.


Review Research Findings

To inform our scenarios, 2020 Media Futures commissioned Nordicity and Gabe Sawhney to develop a Delphi Survey of Critical Uncertainties in the book, magazine, music, film, TV, interactive, convergent, and transmedia industries.


Watch Industry Interviews

“The major challenge facing writers right now is the decision of how much personal control we want over the marketing and creation of our own work.... Having a website of my own and the capability of creating ebooks, I can theoretically cut out the middle man and sell directly. Do I want to do that? How far down that road do I want to go? Or do I want to stay with the traditional publishing apparatus, which may or may not survive the next few years?” –Karl Schroeder, Author, 2020 Media Futures researcher