Open-source foresight project on future media

2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.

Explore Scenarios for 2020

The four worlds at the corners of this matrix reflect contemporary hopes and anxieties within our media economy, articulating tensions between top-down and bottom-up, uncertain future of major media institutions like the CBC, and the role of big-name telcos in media infrastructure and distribution.


Review Research Findings

To inform our scenarios, 2020 Media Futures commissioned Nordicity and Gabe Sawhney to develop a Delphi Survey of Critical Uncertainties in the book, magazine, music, film, TV, interactive, convergent, and transmedia industries.


Watch Industry Interviews

“If you are good at what you are doing, if you have a strong audience base behind you, all four scenarios look fantastic. Whether you are being sponsored by BellRBC as in Ministry of Investment, or you are being fought for by an IP lawyer in Lords of the Cloud, or if you are alone in a cloistered enclave on the outskirts of town with your community as in Anthill, or you are creating on-the-fly as in Wedia... What you have to worry about is not being successful but rather doing the best you can. I think the solution in all four scenarios is to have a really strong community behind you.” –Madeline Ashby