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Open-source foresight project on future media

2020 Media Futures is an ambitious, multi-industry strategic foresight project designed to understand and envision what media may look like in the year 2020; what kind of cross-platform Internet environment may shape our media and entertainment in the coming decade; and how our firms and organizations can take action today toward capturing and maintaining positions of national and international leadership.
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Explore Scenarios for 2020

Wedia is a media environment of rapid, disruptive, and socially-driven change in which remix is both rampant and legal. Many large institutions have dissolved; solo producers do their own distribution. Technology is powerful, cheap and ubiquitous.

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Review Research Findings

To inform our scenarios, 2020 Media Futures commissioned Nordicity and Gabe Sawhney to develop a Delphi Survey of Critical Uncertainties in the book, magazine, music, film, TV, interactive, convergent, and transmedia industries.

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Watch Industry Interviews

“The major challenge facing writers right now is the decision of how much personal control we want over the marketing and creation of our own work.... Having a website of my own and the capability of creating ebooks, I can theoretically cut out the middle man and sell directly. Do I want to do that? How far down that road do I want to go? Or do I want to stay with the traditional publishing apparatus, which may or may not survive the next few years?” –Karl Schroeder, Author, 2020 Media Futures researcher