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Action Camp

Image2020 Media Futures: Implications for Action was a free, one-day event, part scenarios-driven workshop, part 'camp' or 'unconference'. It was conducted Monday, 16 May, 2011 at OCAD University auditorium, 100 McCaul Street, Toronto.

We invited project partners and other participants from Ontario's Creative Cluster — the book, magazine, music, film, TV and interactive media industries — to join us in examining the nature of change in business models, policy innovation, intellectual property, distribution channels, and other areas that are of critical importance to these industries.

Our broad goal was to collaboratively prepare for the future, in light of potential scenarios methodically developed by the 2020 Media Futures project. We sought to harness the collective intelligence of participants from the Creative Cluster by asking, What are the innovative strategies, services, perspectives that promise resilience and growth in the emerging media landscape over the next decade? We invited those interested in leading a session to propose it below in this wiki.

How the Day Was Structured

  • The 2020 Media Futures team used the morning sessions to introduce diverse future scenarios, distilled from our collaborative project research; and to conduct breakout workshops
  • At the lunch break we confirmed the afternoon sessions: six openings in different breakout spaces, across two time slots (about 1 hr. each)
  • Session leaders were asked to offer brief introduction and context, then open the conversation to the group, inviting everyone to contribute.

Agenda

8:30-9:00 Registration
9:00-10:00 Four Scenarios for Future Media (plenary)
10:00-12:00 Scenario Implications: Resilient Strategies
12:00-1:00 Camp: topic confirmation / Lunch
1:00-2:15 Topic-driven Camp Sessions
2:15-2:30 Break
2:30-3:45 Topic-driven Camp Sessions
3:45-5:00 Final plenary, Wrap up

Topics Discussed

Some topics that drove the session proposals and ensuing discussion include the following:
  • Business models
  • Policy innovation
  • Social media
  • Transmedia storytelling
  • Intellectual property
  • Creation & authoring
  • Distribution & licensing
  • Experience and interaction
True to the 'camp' format, participants proposed sessions and then facilitated them. Proposals were given in repsonse to an open invitation to enter the idea in blank space on this wiki, or on blank proposal spaces within the event.

Sessions


Access to Capital for International Competitiveness

Sarah Ker-Hornell, ED & CEO, FilmOntario
This session explored policy innovations and incentives which could increase the flow of investment (largely mezzanine) to creative industries.

Long Form Digital Narrative

Anthea Foyer, Director, The Labs
Looked at funding sources including advertising, government support, and broadcasters; transmedia/cross platform content creation; distribution and audience concerns.

TweetSpeak: The Language of Twitter

Priya Rao and Liz Gallo, Jumpwire Media
Creating Meaning in 140 Characters (or Less): how is this emergent form changing relationships, for example between writers, readers and publishers?

2020 Opportunity Clinic

Walter Derzko, Toronto-based consulting futurist, former director of IdeaLab, DX
This session examined process and results for finding different windows of opportunity in each scenario.

McLuhan Camp

Bob Logan, Chief Scientist, sLab, OCAD University
A ‘rear-view mirror’ approach to the future using McLuhan’s figure/ground analysis and working backwards from effects to causes.

Physical to Digital: Books & Other Creations

Meghan MacDonald, BookNet Canada and Nic Boshart, ACP
Discussion dealt with disaggregation/recombination of content; emerging technical standards for publishing and discovery; social media and user curation.