Project Structure

2020 Media Futures is structured in four parts:

1. Project Framing

April–June 2010
We confirmed the subject, scope, methods, and recruited participants for the research

2. Horizon Scanning

July–Oct. 2010

Emerging Signals. We developed trends and drivers of change by collecting, organizing and prioritizing emerging signals across Social, Technological, Economic, Ecological, and Values spectra (known in Foresight jargon as “STEEPV Analysis”)

Online questionnaire. Through a highly structured process (known as “Delphi method”) lead by project partner Nordicity and Research Assistant Gabe Sawhney, we collected structured responses to specific projections from local, regional and global experts (approximately 100 respondents)

Scanning Analysis. We conducted pattern finding and correlation

3. Foresight Scenarios

Nov. 2010–Feb. 2011
2020 Media Futures has produced, among its primary deliverables, a set of four "Foresight Scenarios." Scenarios are collaboratively developed, narrative accounts of possible future situations. They do not constitute strategic planning but precede and feed it, describing the potential environment in which Creative Cluster firms will operate. Scenarios amplify existing signals in the emerging STEEPV landscape. Scenarios do not represent “predictions” but rather possibilities that may come to pass.

The foresight scenarios that form the heart of the project emerged from a two-day intensive workshop engaging approximately twenty-five thought leaders across the partner and participant network, representing leading firms from the Creative Cluster. Included were representatives from infrastructure, IP law, tech policy and related fields.

4. Visualization and Dissemination

March–July 2011
Scenarios authoring.
Industry Interviews. Interviews with industry experts (6–10 subjects)
Report preparation and design.
Public Presentations.

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