Strategic Foresight

What is Strategic Foresight?

“Strategic foresight” is a systematic approach to gathering intelligence about possible futures and building shared visions, aimed at guiding and enabling present-day decisions. Veteran foresighter Richard A. Slaughter gives this definition:

Strategic foresight is the ability to create and sustain a variety of high quality forward views and to apply the emerging insights in organizationally useful ways; for example, to detect adverse conditions, guide policy, shape strategy; to explore new markets, products and services.

2020 Media Futures is designed to use time-tested strategic foresight methods to gather and develop critical knowledge, structure and support for the creation of strategic plans and partnerships that proactively engage emerging markets.

More on our foresight research process in the the opening paragraphs of the following pages:

• Project Structure
• Signals
• Trends
• Drivers
• Critical Uncertainties
• Scenarios
• Action Camp.

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