Values

Trends and Signals — Values

Trends

Blurring Life and Work: The 24-hour nature of always-on access, availability of networks, and demand for productivity, mean we are losing the ability to keep work and personal consumption and behavior compartmentalized.

Inverting Privacy: The rise of social networks and boom in DIY content have together changed the nature of privacy, allowing people to expose information about themselves on public networks, often for an incentive of lower cost services or other network efficiency.

Social Collectivity: Online access to millions of other individuals and the ease with which networks of like-minded people connect, has created the foundation for new forms of technology-enabled collaboration.

Generational Differences: Differing technology uptake patterns among different generations are creating a generational divide in demand, which will further shape the delivery channels we use in the future.